International Marketing Management

QA)Fill in the blanks

1.The Foreign uncontrollable elements include

a.Political Forces

b.Social Forces

c. Legal Forces

d.All of the above

2.FDI stands for______

a.Foreign Direct investment

b.File Direct Internet

cFile Domestic Institute

d.None of the Above

3.________is the process of preparing a product or commodity for suitable storage and/or transportation.It includes wrapping,sealing etc.

a.Packaging

b.Supply

c.Both a and b

d.None of the above

4.________is the second stage in IPL.

a.Growth

b.Introduction

c.Decline

d.None of the above

5._______is/are the type/s of merger.

a. Horizontal

b. Vertical

c. Conglomerate 

d.All of the Above

QB)Write in Brief 

1.  Define International Marketing. Explain the Principles of International marketing.
2. What are the factors influencing the Channel Selection Decision?
3. Discuss International Branding Strategy

QC)Write Short Notes

1. Joint Venture

2. Acquisition

3. Stages of IPL

4. Problems of Marketing Segmentation