Question Bank for Marketing Environment Analysis and Strategies

Question Bank for  Marketing Environment Analysis and Strategies

MCQs

1.BCG stands for______.

a)Business Controlling Group

b)Boston Consulting Group

c)Business Care Group

d)None of the Above

2. In order to have an effective KPI it should possess the following characteristics

a)Simple

b)Measurable

c)Relevancy

d)All of the Above

3.__________is the first step in marketing research.

a)Develop Research Design

b)Formulating a Research problem

c)Collection of Data

d)Report Writing

4.PLC stands for______.

a)Product Life Cycle

b)Price Life Cycle

c)Promotion Life Cycle

d)Place Life Cycle

5._________is/are the types of business Analysis.

a.BPA

b.BSA

c.GBA

d.All of the Above

6._______are the most profitable quadrants in the BCG Matrix.

a)Question Mark

b)Dogs

c)Cash Cow

d)None of the Above

7.__________is the Last and important step in marketing research.

a)Develop Research Design

b)Formulating a Research problem

c)Collection of Data

d)Report Writing

Write one-line answers                                                       

1. What do you mean by Market segmentation?

2. Define Business Analysis.

3. What is BCG?

4. What do you mean by Primary data?

5. What is Marketing Research design?

6. What do you mean by Marketing environment?

7. What is KPI?

8. What do you mean by Big Data?

9. What is Marketing Research?

10. What is PLC?

Write  long answer questions                                              

1. Explain the impact of the marketing environment on Marketing decisions.

2. Write a note on the BCG matrix.

3. Explain Importance and challenges  of Digital Marketing

4. Explain various types of Marketing Channels.

5. Explain the data collection Techniques.

6. What is Data Analytics in Business? State its role in Business Analysis?