206 Fundamentals of Digital Marketing

Question Bank of Digital Marketing

206 Fundamentals of Digital  Marketing 

1.  Write a note on at least two search engine algorithm update of Google and its impact
2.  Explain the core concept of Ranking method of Google for a website
3.  Explain the importance of Digital Marketing in today’s time.  
4.  Explain the difference between traditional and digital marketing   
5.  Create a roadmap of a buyer's journey    
6. Create a questionnaire to write the buyer’s persona   
7.  Compare Email Marketing Vs Social Media Marketing    
8.  Compare Local SEO with Global SEO  
9.  Explain the Concept of Customer Segmentation 
10.   Evaluate the Traditional promotional strategies with digital promotions.  
11.  Differentiate between Affiliate Marketing and Influencer Marketing
12. List down the skills required to become a good digital marketer