Question Bank – Consumer Behavior (Unit 1)

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1.1 Nature, Scope & Application, Types of Consumers, Importance & Role

2 Marks

1. Define consumer behavior.

2. Differentiate between consumer and customer.

3. Who is a “buyer” and who is a “user”? Give one example.

4. State any two types of consumers.

5. Mention one reason why consumer behavior is important for marketers.

5 Marks

6. Explain the nature of consumer behavior.

7. Describe the difference between buyers and users with examples.

8. Write a short note on the scope and application of consumer behavior in business.

9. Explain the importance of consumer behavior in marketing.

10. Discuss the role of consumer behavior in customer loyalty.

10 Marks

11. Discuss the development of the consumer behavior field.

12. Describe the types of consumers with suitable examples.

13. Explain in detail the importance of studying consumer behavior in marketing.

14. Evaluate the role of consumer behavior in developing loyalty and long-term relationships.

15. Critically examine the scope and applications of consumer behavior in modern marketing strategies.

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1.2 Marketing Concept & Disciplines Involved in CB

2 Marks

16. State the marketing concept in consumer behavior.

17. Mention any two disciplines involved in the study of consumer behavior.

18. What is the relationship between marketing and consumer behavior?

5 Marks

19. Explain the marketing concept in relation to consumer behavior.

20. Identify and explain any three disciplines involved in studying consumer behavior.

21. Write a note on the role of psychology in understanding consumer behavior.

10 Marks

22. Discuss the interdisciplinary nature of consumer behavior.

23. Explain in detail how sociology, psychology, and economics contribute to the study of consumer behavior.

24. Analyze the relationship between marketing concepts and consumer behavior with examples.

1.3 Importance in Marketing Decisions, Characteristics, Interdisciplinary Approach, Models

2 Marks

25. State one characteristic of consumer behavior.

26. Define the term “interdisciplinary approach” in consumer behavior.

27. What is meant by a consumer behavior model?

28. Give one example of how consumer behavior influences marketing decisions.

5 Marks

29. Explain the importance of consumer behavior in marketing decision-making.

30. Describe the major characteristics of consumer behavior.

31. Write a short note on the interdisciplinary approach in consumer behavior.

32. Explain Howard-Sheth Model or any one model of consumer behavior.

10 Marks

33. Discuss the importance of consumer behavior in marketing decisions with suitable examples.

34. Explain the characteristics of consumer behavior in detail.

35. Describe the interdisciplinary approach to studying consumer behavior.

36. Discuss the major models of consumer behavior and their applications in marketing strategy.

37. Evaluate how consumer behavior insights help managers design effective marketing strategies.