Consumer Behaviour QB

 

UNIT II – INTERNAL INFLUENCES ON CONSUMER BEHAVIOUR

2 Marks Questions (Remembering)

1. Define consumer motivation.

2. What are consumer needs?

3. State any two characteristics of motivation.

4. What is Maslow’s hierarchy of needs?

5. Who proposed the APA theory of motivation?

6. Mention any two of Murray’s psychogenic needs.

7. What is meant by self-concept?

8. Define consumer involvement.

9. What is personality in consumer behaviour?

10. State the main idea of Freudian theory.

11. Define perception.

12. What is an absolute threshold limit?

13. What is meant by differential threshold?

14. Define learning in consumer behaviour.

15. What is classical conditioning?

16. State the meaning of instrumental conditioning.

17. Define consumer attitude.

18. What are the three components of attitude?

19. What is attribution theory?

20. What is meant by self-consciousness in personality?

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5 Marks Questions (Understanding)

1. Explain Maslow’s hierarchy of needs theory with a diagram.

2. Describe the main characteristics of motivation.

3. Explain McClelland’s APA theory of motivation.

4. What is self-concept? Discuss its importance in consumer behaviour.

5. Explain the different types of consumer involvement.

6. Explain Freudian and Neo-Freudian theories of personality.

7. What are the stages of the perceptual process?

8. Explain the concept of absolute, differential, and subliminal perception with examples.

9. Discuss the classical and instrumental conditioning theories of learning.

10. Explain the Tri-component model of attitude.

11. Explain Bayton’s classification of motives.

12. Discuss the functions performed by consumer attitudes.

13. Write a short note on the role of self-images in personality.

14. Explain the importance of learning in consumer behaviour.

15. Describe the attitude towards advertisement model.

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10 Marks Questions (Application/Analysis)

1. Discuss in detail the various theories of needs and motivation.

2. Explain the different theories of personality and their relevance to marketing.

3. What is perception? Explain the perceptual process and its implications for marketers.

4. Discuss the learning theories and their application in consumer behaviour.

5. What is attitude? Explain the formation and functions of consumer attitudes with suitable models.

6. Analyze the relationship between consumer motivation, personality, and self-concept.

7. Evaluate how involvement theory helps marketers design communication strategies.

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UNIT III – EXTERNAL INFLUENCES ON CONSUMER BEHAVIOUR

2 Marks Questions (Remembering)

1. What is a reference group?

2. Define group dynamics.

3. Mention the types of reference groups.

4. Define consumer socialization.

5. Who are opinion leaders?

6. Define social class.

7. What are the determinants of social class?

8. Define culture.

9. What is subculture?

10. What is the family life cycle?

11. What are purchase roles in a family?

12. Define cross-cultural influence.

13. Mention any two characteristics of opinion leaders.

14. What is interpersonal flow of communication?

15. What is the role of children in family buying decisions?

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5 Marks Questions (Understanding)

1. Explain the types of reference groups with examples.

2. Discuss the factors affecting reference group influence.

3. Explain the consumer socialization process.

4. Describe the roles played by family members in the purchase decision process.

5. Explain the different stages of the family life cycle.

6. Discuss the determinants and characteristics of social class.

7. Explain the core cultural values that influence consumer behaviour.

8. What is opinion leadership? Explain its characteristics and importance.

9. Discuss the concept of cross-cultural influences in consumer behaviour.

10. Explain the interpersonal flow of communication in opinion leadership.

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10 Marks Questions (Application/Analysis)

1. Discuss the influence of reference groups on consumer buying behaviour with suitable examples.

2. Analyze the role of the family in influencing consumer decisions throughout the family life cycle.

3. Explain the relationship between social class and consumer behaviour. Give examples.

4. Discuss how culture and subculture affect consumer behaviour.

5. Examine the opinion leadership process and its relevance to marketers.

6. Evaluate how social and cultural factors collectively shape consumer preferences and brand choices.

7. Explain with examples how marketers can utilize reference group and family influence to promote products.