Marketing Environment Analysis and Strategies -Notes and Assignments

 

. 

Assignments

Assignment 1

https://docs.google.com/forms/d/e/1FAIpQLScX0xbV0xH0wEf04zjxYReHkl1kAhJCUNtVwrxvnq746hpfIA/viewform?usp=share_link

Assignment 2/tutorial

Make one mini project in which you have to make one ppt based on the topic of your theory/syllabus or the topic given below:

Prepare a key skill involved in running an International Business 

 Prepare a Business plan for selling in the Domestic Market

  A report on the role of Packaging in domestic marketing

  Prepare a research-based report on identifying new markets for India.

  Assignment on marketing strategies implemented by MNCs & data analytics 

First five page given, Click the link below:

https://drive.google.com/file/d/1uMkPAiaI_ISsDqsU168grkuZmBLKePxI/view?usp=share_link

Submit the Spiral binding

Tutorial for Business Demography for FYBBA/IB

 Practical work for Business Demography

Business Demography (106) Credit 1 - Marks 20 

Prepare a PPT

 Tentative outline for tutorials – (Select any 2 topics) 

1. any topic of syllabus of business Demography subject.
2. Collecting information on changes took place in local and regional Demography 
3. Issues related migration Gender equalities/ inequalities and its effect on business 
4. Government regulations and its effects on business Relation of Demography and economic development  

 

QA.  Write One line answers

a.Define International Business Disputes.

b.Write Long form of TRIP .

c. Write Long form of TRIM.

d. Write Long form of IMF.

e.International Commercial Arbitration

QB. Write in brief(Any One)

1. Explain Anti-Dumping  Duties , and  Procedure.

2. Regulatory Framework for Anti-Dumping in India 

QC.Short Notes

1. Contract of Enforcement and Dispute Settlement

2. WTO Provisions on Anti-Dumping

3.  Foreign investment

4.WTO

5. IMF

 

International Marketing Management

QA)Fill in the blanks

1.The Foreign uncontrollable elements include

a.Political Forces

b.Social Forces

c. Legal Forces

d.All of the above

2.FDI stands for______

a.Foreign Direct investment

b.File Direct Internet

cFile Domestic Institute

d.None of the Above

3.________is the process of preparing a product or commodity for suitable storage and/or transportation.It includes wrapping,sealing etc.

a.Packaging

b.Supply

c.Both a and b

d.None of the above

4.________is the second stage in IPL.

a.Growth

b.Introduction

c.Decline

d.None of the above

5._______is/are the type/s of merger.

a. Horizontal

b. Vertical

c. Conglomerate 

d.All of the Above

QB)Write in Brief 

1.  Define International Marketing. Explain the Principles of International marketing.
2. What are the factors influencing the Channel Selection Decision?
3. Discuss International Branding Strategy

QC)Write Short Notes

1. Joint Venture

2. Acquisition

3. Stages of IPL

4. Problems of Marketing Segmentation

Question Bank for International Business Law

  Question Bank for International Business Law

 QA.Write One line Answer                                                                      

Define International trade laws.

1. Write the long form of ERDS

2. Write the long form of UNCTAD

3. Write the long form of OECD

4. Write the long form of IFC

QB.Short Notes(Any two)  

1.United Nations Conference on International Trade

2 Organization for Economic Co-operation & Development

3. W.T.O. Dispute Redressal system

QC.Write in Brief(Any One)

1.Write meaning,  objective and principles of international

trade laws.

2.Write in brief about the International Court of Justice.

B.Demography Assignments

Business Demography 

 Assignment 1

Write brief answers of the following questions

1. Define the term demography. Discuss its nature, scope, and importance.

2. Correlate the need for demography for growth in business and commerce.

3. What do mean by Mortality? Discuss various factors affecting Mortality.

4. Discuss various factors affecting mortality.

5. Write a short note on Migration.

6. Write a Short note on Components of demography.

MCQ

1. The word demography has been derived from a combination of the Latin word 'Demos' and the Greek word 'graphy'.In this the word 'demo' means_________

a)Population

b)People

c)Area

d)Growth

2Demography means:____

a)Size of population

b)Growth in population

c)Movement of the people from place to place

d)All of the Above

3)The demography study is necessary for:

a)Sales forecasting

b)Financial planning

c)Market research and structure 

d)All the given

4)Rate at which new individuals of the same species into a population from outside is called:

a)Growth Rate 

b)Mortality

c)Natality

d)Immigration

5)Permanent entry of new individuals of the same species into a population from outside is called:_____

a)Emigration

b)Natality

c)Migration

d)Immigration

6)Birth rate is number of births per ________in a year.

a)lack

b)thousand

c)ten thousand

d)none of the given

7)What factors might push someone to migrate:

a)Political persecution

b)Poverty

c)Lack of religious and political freedom

d)All of the Above

8)Unemployment, Income conditions of the masses  , standard of living come under:

a)Micro Demography

b)Macro Demography

c)Migration

d)None of the Above

9)Pull factors for migration include:

a)Natural disaster

b)Poor medical

c)Better living conditions

d)Pollution

10)Units of deaths per 1000 individuals per annum is known as :__

a)Fertility Rate

b)Population Growth

c)Migration

d)Mortality Rate

Assignment2

Write brief answers of the following questions

1. What is population Growth?

2. Define the term population density. State the factors influencing density of population. Explain in detail various cultural factors.

3. Explain concepts of optimum ,over and under population.

4.What are the different methods of calculating Population Growth?

5.Explain factors  influencing Density of Population.

 6.Define the term 'Resource'. Discuss the importance of human resource.

7.Explain the concept of Age and Sex pyramid with the help of suitable diagram.

8Explain the concepts of:

    a)Literacy

    b)Literacy ratio

    c)Working and dependent population

    d)Sex Ratio

Question Bank for Marketing Environment Analysis and Strategies

Question Bank for  Marketing Environment Analysis and Strategies

MCQs

1.BCG stands for______.

a)Business Controlling Group

b)Boston Consulting Group

c)Business Care Group

d)None of the Above

2. In order to have an effective KPI it should possess the following characteristics

a)Simple

b)Measurable

c)Relevancy

d)All of the Above

3.__________is the first step in marketing research.

a)Develop Research Design

b)Formulating a Research problem

c)Collection of Data

d)Report Writing

4.PLC stands for______.

a)Product Life Cycle

b)Price Life Cycle

c)Promotion Life Cycle

d)Place Life Cycle

5._________is/are the types of business Analysis.

a.BPA

b.BSA

c.GBA

d.All of the Above

6._______are the most profitable quadrants in the BCG Matrix.

a)Question Mark

b)Dogs

c)Cash Cow

d)None of the Above

7.__________is the Last and important step in marketing research.

a)Develop Research Design

b)Formulating a Research problem

c)Collection of Data

d)Report Writing

Write one-line answers                                                       

1. What do you mean by Market segmentation?

2. Define Business Analysis.

3. What is BCG?

4. What do you mean by Primary data?

5. What is Marketing Research design?

6. What do you mean by Marketing environment?

7. What is KPI?

8. What do you mean by Big Data?

9. What is Marketing Research?

10. What is PLC?

Write  long answer questions                                              

1. Explain the impact of the marketing environment on Marketing decisions.

2. Write a note on the BCG matrix.

3. Explain Importance and challenges  of Digital Marketing

4. Explain various types of Marketing Channels.

5. Explain the data collection Techniques.

6. What is Data Analytics in Business? State its role in Business Analysis?