Advertising and sales promotion 2marks questions

 

16. Unit 1: Introduction to Advertising

    1. Define advertising.

    2. Mention any two characteristics of advertising.

    3. What are the main elements of an advertisement?

    4. Name any two roles of advertising in marketing communication.

    5. What is the purpose of a headline in an advertisement?

    6. State any two techniques used in creative advertising.

    7. Define advertising ethics.

    8. Give two examples of regulatory bodies in advertising.

    9. Mention any two controversial advertisements.

    10. What is the role of visuals in an advertisement?

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    ✅ Unit 2: Advertising Media and Strategy

    11. List any two types of advertising media.

    12. Define media planning.

    13. What is the importance of media selection?

    14. Name any two criteria for selecting advertising media.

    15. State two characteristics of print media.

    16. Define media effectiveness.

    17. Mention two metrics used to measure media effectiveness.

    18. What is a strategic advertising campaign?

    19. Give any two examples of digital advertising media.

    20. Name any two outdoor advertising tools.

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    ✅ Unit 3: Sales Promotion and Consumer Behavior

    21. Define sales promotion.

    22. Mention any two objectives of sales promotion.

    23. List any two types of sales promotion.

    24. Give two examples of consumer sales promotion tools.

    25. What are trade promotions?

    26. Name two factors that influence consumer buying decisions.

    27. What is meant by integration of advertising and sales promotion?

    28. List any two digital tools used in sales promotion.

    29. Mention any two examples of loyalty programs.

    30. Give the name of any one real-life sales promotion campaign.