10 marks questions for advertising and sales promotion

 

UNIT 1: Introduction to Advertising

🔟 (Application / Analysis / Evaluation)

1. Evaluate the role of advertising in today’s integrated marketing communication. How does it influence customer decision-making?

2. Analyze the components of an effective advertisement using a real-world example. How do headline, copy, visuals, and layout contribute to its success?

3. How would you apply creative advertising techniques to design a campaign for a new eco-friendly product? Justify your approach.

4. Evaluate the ethical concerns in modern advertising. Analyze the impact of controversial ads and suggest how regulatory bodies help maintain ethical standards.

5. Compare traditional and modern definitions of advertising. Analyze how the nature and scope of advertising have evolved with digital media.

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✅ UNIT 2: Advertising Media and Strategy

🔟 (Application / Analysis / Evaluation)

6. Analyze the strengths and limitations of various advertising media (Print, Electronic, Outdoor, Digital) and recommend a suitable media mix for a new fashion brand.

7. Evaluate the media planning process with a practical example. How does effective media planning improve campaign performance?

8. A company has limited budget for promotion. Analyze the factors influencing media selection and recommend a cost-effective plan.

9. Design a strategic advertising campaign for a mobile app launch. Outline the steps involved and justify your choices of media and message.

10. Critically evaluate different metrics used to measure media effectiveness. How do these metrics guide advertising decision-making?

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✅ UNIT 3: Sales Promotion and Consumer Behavior

🔟 (Application / Analysis / Evaluation)

11. Analyze the role of sales promotion in influencing short-term consumer behavior. Use examples of retail promotions to support your answer.

12. Evaluate the effectiveness of different types of promotions (trade, consumer, retailer) in increasing brand loyalty and sales.

13. How can advertising and sales promotion be integrated for better marketing communication? Support with a real or hypothetical campaign.

14. Apply consumer behavior concepts to analyze how buyer decisions are influenced by digital promotions like cashback, e-coupons, and limited-time offers.

15. Critically analyze a successful sales promotion campaign. What made it effective, and what can be learned for future strategies?