5marks questions for Advertising and sales promotion

 

UNIT 1: Introduction to Advertising

1. Explain the nature and scope of advertising with suitable examples.

2. Discuss the role of advertising in marketing communication. How does it support the marketing mix?

3. Describe the main elements of an advertisement and explain their significance.

4. Why is creativity important in advertising? Describe any two techniques used to create effective ads.

5. Explain the ethical issues involved in advertising. What is the role of regulatory bodies like ASCI in maintaining ethics?

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✅ UNIT 2: Advertising Media and Strategy

6. Explain the different types of advertising media with examples.

7. Define media planning. Discuss its importance in an effective advertising campaign.

8. What are the major factors influencing media selection in advertising?

9. Describe the key steps involved in planning and executing a strategic advertising campaign.

10. Explain the concept of media effectiveness. What are the key metrics used to measure it?

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✅ UNIT 3: Sales Promotion and Consumer Behavior

11. Define sales promotion. Explain its objectives and significance in modern marketing.

12. Distinguish between trade, consumer, and retailer sales promotions with examples.

13. Explain the key factors that influence consumer buying behavior.

14. Discuss how advertising and sales promotion are integrated in a promotional strategy.

15. Write a short note on any one real-life successful sales promotion campaign and explain why it was effective.